In the world of publishing, writing a book is only half the battle. Getting that book into the hands of readers, especially on a global scale, requires a well-thought-out marketing strategy. For authors, especially self-published ones, partnering with a book marketing company can be the key to achieving widespread visibility and reaching audiences beyond their immediate market. There are several leading global book marketing companies that specialize in helping authors expand their reach, build a fanbase, and increase sales.

This article explores some of the best global book marketing companies, detailing their unique approaches to promoting books and helping authors gain worldwide recognition.

Why Use a Book Marketing Company?

Before diving into the list of top book marketing companies, it’s essential to understand why authors choose to work with these services. Marketing a book can be an overwhelming task, requiring knowledge of various platforms, trends, and market demands. Many authors lack the time, expertise, or resources to handle these responsibilities, which can significantly affect their book’s success.

A professional book marketing company offers expertise in areas such as digital marketing, social media book promotion services, public relations, and industry connections. With their help, authors can position their book for maximum exposure, ensuring it stands out in a highly competitive marketplace.

Top Global Book Marketing Companies

1. Smith Publicity

Smith Publicity is one of the most well-known and respected book marketing companies in the world. Founded in 1997, the company has helped over 4,000 authors and publishers with marketing and publicity campaigns. Smith Publicity specializes in getting authors’ books featured in prominent media outlets, including television, radio, podcasts, newspapers, and online publications.

Their services include media outreach, book reviews, author interviews, and social media campaigns tailored to each book’s genre and target audience. With a global reach, Smith Publicity has successfully helped both traditionally published and self-published authors gain visibility in international markets.

Smith Publicity is especially known for its flexibility in working with authors at different stages of their careers. Whether you’re a first-time writer or a bestselling author, their team offers customized marketing plans to meet your needs.

2. BookBub Partners

For authors looking to promote their books in the digital space, BookBub is a leading platform for book discovery and promotions. BookBub Partners is the marketing arm of this popular book recommendation service, which boasts millions of readers across the globe. BookBub Partners helps authors get their books in front of a vast audience through targeted email campaigns and featured deals.

One of the unique features of BookBub Partners is their extensive data analytics, which allows them to track book performance and help authors optimize their promotional strategies. BookBub has a global reach, with users in North America, Europe, and beyond, making it a prime choice for authors wanting to expand their reach digitally.

BookBub’s marketing campaigns are especially effective for promoting eBooks and building a loyal reader base. Their ability to connect authors with readers who are genuinely interested in their genre and writing style makes them a standout choice in the book marketing world.

3. Books Forward

Books Forward, a division of the JKS Communications family, is a boutique literary marketing company with a global focus. With over 20 years of experience, Books Forward works with authors to create dynamic publicity campaigns that include everything from traditional media coverage to influencer outreach and digital marketing.

What sets Books Forward apart is their hands-on approach and strong industry connections. They focus on building long-term relationships with authors, helping them not only market their current book but also plan for future releases. Books Forward has worked with authors across all genres, from debut writers to seasoned professionals, helping them build their platforms and achieve worldwide recognition.

Their campaigns often involve book tours, event planning, podcast interviews, and international book fairs, giving authors the opportunity to reach readers globally. Books Forward also focuses on diversity and inclusivity, ensuring that authors from various backgrounds receive the support they need to succeed in the global book market.

4. Reedsy

Reedsy is a comprehensive platform that connects authors with a range of publishing services, including marketing. Known primarily for its marketplace of freelance professionals, Reedsy offers authors access to experienced book marketers, publicists, and social media strategists who have worked with bestselling titles across the globe.

Reedsy’s marketing services cover a wide range of needs, from building author websites to developing email marketing campaigns and running social media ads. What makes Reedsy particularly appealing is the ability to customize your marketing plan by selecting the professionals who best fit your book’s needs.

Because Reedsy operates globally, authors from all regions can find marketers familiar with their specific market demands. Reedsy’s platform allows authors to see the experience and track record of each marketer, ensuring they choose the right person for the job. With Reedsy, authors retain control over their marketing process while benefiting from expert guidance and support.

5. Book Launchers

Book Launchers focuses on helping non-fiction authors expand their reach through strategic marketing campaigns and targeted promotional efforts. This full-service book marketing company offers a range of services, including manuscript preparation, editing, and marketing.

What makes Book Launchers unique is its commitment to working with authors from the very beginning of their book journey, guiding them through every stage of production and promotion. They help authors develop a marketing strategy that includes Amazon optimization, media outreach, book trailers, and more.

While Book Launchers primarily caters to non-fiction authors, their marketing expertise translates well into promoting books to a global audience. The company is particularly skilled at helping authors create and maintain an online presence, ensuring their books are visible to readers worldwide.

6. Kaye Publicity

Kaye Publicity is a boutique PR firm specializing in book promotion for fiction and non-fiction authors. They focus on creating personalized campaigns designed to target each author’s unique audience. Kaye Publicity has a global reach, working with authors to secure international media coverage, interviews, and reviews.

One of the standout features of Kaye Publicity is their experience with genre fiction, including mystery, thriller, and romance novels. They understand the intricacies of promoting genre-specific books and offer tailored services that help authors connect with readers in niche markets.

Kaye Publicity also provides social media management, helping authors build and maintain an online presence that reaches readers across the world. Their strategic approach to marketing has helped many authors break into international markets and build lasting careers.

7. New Shelves Books

New Shelves Books offers comprehensive book marketing services designed to help authors get their books onto shelves and into the hands of readers. They specialize in both digital and traditional book marketing, working with authors to promote their books through library sales, bookstore placement, and online visibility.

New Shelves Books offers a range of services, from media outreach to Amazon optimization, ensuring that authors have the tools they need to succeed in today’s competitive book market. With a focus on both digital and physical book promotion, New Shelves Books helps authors reach readers globally through targeted marketing strategies.

The company also provides educational resources for authors, helping them understand the nuances of book promotion and marketing. Whether you’re a self-published author or working with a traditional publisher, New Shelves Books can help you navigate the complexities of global book marketing.

How to Choose the Right Book Marketing Company

When selecting a book marketing company to expand your global reach, it’s important to consider your specific needs as an author. Some companies specialize in digital marketing, while others focus on traditional media outreach or event planning. Understanding your target audience, genre, and goals for your book will help you choose the right company to support your marketing efforts.

Look for companies that have experience in your genre and a proven track record of success. Many book marketing companies offer customized plans, so it’s important to find one that can tailor its services to your individual book’s needs. Additionally, consider your budget and the level of involvement you want to have in the marketing process.

Conclusion

Expanding your book’s reach on a global scale requires more than just writing a great story. It takes a strategic marketing plan, industry connections, and a deep understanding of the book market. By partnering with one of the best global book marketing companies, authors can ensure their books are promoted to the right audience and achieve international success. Whether you’re just starting out or looking to take your writing career to the next level, a professional marketing company can help you reach readers around the world.