SEO Or SMO: Which Digital Marketing Tool Will Be Better For You?

When one starts an online business, one hears about various digital marketing terms such as SEO (search engine optimisation) and SMO (Social Media Optimisation). It can be overwhelming to understand them without any technical knowledge. How these tools can be leveraged to boost your sales? Which one of them is better for you? A digital marketing company can guide you about the best digital marketing strategy for you.

With the Hummingbird Google Algorithm update, the importance of quality content that gets social shares has increased. Social shares can impact SERP rankings as search engines prefer relevant value adding content.

SEO and SMO are the two most popular tools for digital growth. If your SEO and SMO are on point, your website will be more visible to your potential customers. A robust online presence can help you beat the competition. It is better to use them together to get the most out of your investment. Both of them can enhance your online presence and improve conversions. Your customer base too will improve when you utilise these digital marketing services.

How Can SEO Bring More Traffic?

Search engine optimisation (SEO) is a brilliant digital marketing strategy to bring in good quality organic traffic to your website. It helps in boosting your rankings on SERPs.

SEO services company can be hired to improve your on page and off page SEO.

KOL Limited is a leading digital marketing company in the UK. They have SEO experts to develop search friendly content. The SEO team will research the best relevant keywords for your business. These keywords will be chosen according to the Google’s algorithm. By using local keywords, even local consumers will be targeted.

SEO is a way to provide a better user experience to potential customers. It is one of the top digital tools to divert traffic to a site and enhance brand visibility.

How Can SMO Generate Brand Awareness?

Social Media Optimisation (SMO) is also a popular digital marketing tool. It can boost the social presence of a business on various social media platforms. Channels like Facebook and Instagram can generate brand awareness and aid in growing your customer base. Your valuable posts on social media can engage your potential customers and strengthen your brand’s reputation. Traffic can also be diverted to your website from your social pages.

Your social media posts are the best way to improve your online visibility by using links to your web pages. SMO, as a digital marketing tool, also plays an important role of building trust. Testimonials on these platforms provide social proof and boost customer loyalty.

 Focus On A Few Platforms

One mistake that one can make is trying to be present on every other social media platform. Instead, it is recommended to focus only on a few, best suited to your brand.  Your brand’s social media pages, say LinkedIn or Instagram must be impactful. Try to make valuable content for your potential customers and post them on limited platforms.

Engage with your target audience on the chosen channels. It is better to be active on a couple of platforms than to remain inactive on numerous other platforms. These platforms are a place to build authenticity. Wasting your energy and time by trying to be present everywhere can be counterproductive for your business.

Utilise social media to make a lasting impression on your target audience. Create posts to engage with them and bring them into your sales funnel as leads. You can convert them as they move further down the funnel.

SEO and SMO: Partnership Pays

Whether you want to increase traffic, generate brand awareness or gain more leads, SEO and SMO when used together work as an amazing digital marketing strategy. Both the tools are cost effective too.

SEO experts work towards improving SERP rankings. High quality backlinks are crucial for this. SMO provides good backlinks when social media users engage and share your content.

Customer reviews and shares on social media are valuable and can support SEO activities.

One thing which is common in both strategies is good quality content. Search engines prefer original and engaging content that can capture the attention of your target audience.

Hiring a company offering digital marketing services is a must if you want to leverage digital tools like SEO and SMO.